A lot goes in to designing a brand/design for your sermon series. What does it look like? What does it feel like? How are people going to respond to it? What will they think of when they see it?
This August at Lifepoint, we will be doing a series on Authority Issues. Authority can be a very heavy, difficult series to tackle. So, in order to balance that, the series will need to have the look and feel of being very fun, bright, and clean. This will be accomplished through the design and weekly programming.
We are really looking forward to this series as we tackle as tough topic in a very practical and very fun way.
We decided to go with a very clean and simple design that has a very real look. The design is incredibly simple, yet when you study it you see the elegant detail that went into making it come to life. This is our first series graphic at LC done in true 3D.
Props to Aaron Ufema, our new Graphic Design Intern, for rocking out this new piece.
Programs Used:
Adobe Illustrator
Adobe Photoshop
Maxon Cinema 4D
Here is the design phase step by step:
STAGE ONE:
Basic 3D Rendering
STAGE TWO:
Experimenting with color on the text itself and some lighting.
STAGE THREE:
Experimenting With Background Color
STAGE FOUR:
Text Alignment and Text Stroke
Lighting and Shadows
Final Background Color
Experimenting with Camera Angle of viewing
STAGE FIVE:
Final Product - Proper Alignment, Lighting, and shadows making it come to life and jump off of the page in its elegant simplicity. The design also evokes a fun, playful reaction.
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