JoshLazar

The All-New Kidspoint

I did this new brand for our all-new Kidspoint environments at Lifepoint Church...

MAIN BRANDING:

DIVE: Birth - 2 Years Old

TREK: 3 Years - Kindergarten

QUEST: 1st - 5th Grades

the birth of a series design: "Who's the Boss?"

A lot goes in to designing a brand/design for your sermon series. What does it look like? What does it feel like? How are people going to respond to it? What will they think of when they see it?

This August at Lifepoint, we will be doing a series on Authority Issues. Authority can be a very heavy, difficult series to tackle. So, in order to balance that, the series will need to have the look and feel of being very fun, bright, and clean. This will be accomplished through the design and weekly programming. 

We are really looking forward to this series as we tackle as tough topic in a very practical and very fun way. 

We decided to go with a very clean and simple design that has a very real look. The design is incredibly simple, yet when you study it you see the elegant detail that went into making it come to life. This is our first series graphic at LC done in true 3D.

Props to Aaron Ufema, our new Graphic Design Intern, for rocking out this new piece. 

Programs Used: 

Adobe Illustrator

Adobe Photoshop

Maxon Cinema 4D

Here is the design phase step by step:

STAGE ONE:

Basic 3D Rendering

STAGE TWO:

Experimenting with color on the text itself and some lighting.

STAGE THREE:

Experimenting With Background Color

 

STAGE FOUR:

Text Alignment and Text Stroke

Lighting and Shadows

Final Background Color

Experimenting with Camera Angle of viewing

 

STAGE FIVE:

Final Product - Proper Alignment, Lighting, and shadows making it come to life and jump off of the page in its elegant simplicity. The design also evokes a fun, playful reaction. 

headlines

...the world of tomorrow. 

Series begins Sunday, 04.19.09 at Lifepoint Church! 

I did this design primarily in After Effects with a little Photoshopping after. 

This is the first time I have done a project this way. I knew some video elements I wanted to achieve later that I knew I could pull off there in AE. 

key: In order to pull of the print resolution I wanted I made my video resolution 9000 X 4000. Yeah... thats some large video! I'll have to downscale that later to little old 1280 X 720! 

the day that changed everything...

you do not want to miss it...

www.visitlifepoint.org

series begins sunday, 01.04.09

its time to get in the game...

coming soon to Lifepoint: Chancellor...

a new message series by lifepoint downtown

beginning this sunday...

coming soon to lifepoint...

invite yo' friends...

creative chaos...

todays post in creative chaos is this:

our staff had the opportunity today to travel to Charlottesville to attend a Church planters network meeting. Today, we had the opportunity to share our entire church's creative process with other church planters.

We shared our structure and why do things the way we do. We shared the entire process from start to finish about the way we do it.

It was a great meeting. I felt like some people benefited and we were able to be encouraged by what others were doing. For now, I wont share the entire process, but maybe someday soon I will!

Someone was spoken into your lives and ministries and you have grown and learned from them...
Question: how are you returning the favor by multiplying the creative end of the Kingdom?

creative chaos...

another episode of our lovely thursday posts...

come take a look inside of my head... just don't get lost!

where do i go to be creative? how do i get inspired to create visual and environmental enhancements to communicating the gospel?

I find ideas in all places. I have found that the best ideas come to my head when i am not thinking for them or trying to create them. I have spent hours before trying to come up with the next design or creative element or idea... only to no avail. however, the idea will come out of nowhere and implementation takes minimal time.

I can't watch a movie in the theater anymore without thinking the whole time about the shots they chose to take or the way the camera saw the foreground or background. i buy dvds more for the bonus materials hoping to find a way inside of the action, rather than for the movie itself!

I would say that things i see influence my design. however, i rarely look at other designs when creating because I want to come up with something fresh the way i see it in my mind...

as with most things in ministry, creativity and design have to happen organically. most of the time the final product is nothing like what i started out to create.

thanks for playing. see you next week. and remember to have your dog or cat... whoops, wrong show!